Fiskars

A fictive project to re-design Fiskars premium kitchen ware.

The design consist of simple illustrations of the product, either in a pattern or centered on the packaging for a clean Scandinavian design to emphasize Fiskars heritage. Fiskars is very known for its orange color made known by their famous scissors and is a staple in their design. To keep the connection to Fiskars other products and the brand itself the colors of the packaging consist of an orange but in a brass tone to get a more premium feel and a blue complementary color.  This makes the packaging stand out on the shelf from its competitors but still be recognized as a Fiskars product. The product information is put on a label in white with a clean and simple font for a classic feel.

The packaging has a lid and thicker edge on the inside for a premium feel and exclusive unboxing. The packaging is complemented by a folder with instructions and the history of Fiskars. Alternatively tips and tricks on maintenance printed on the inside of the lid depending on the particular product.

Fictive project made by:
Nellie Karlsson
Elias Wall 
Lisa Örgesvik
Fiskars
Published: